Appital

Coules joins the business development team as Appital continues to gain traction, reaching $4.0bn of buyside liquidity

London, 11 April 2024: Appital, the peer-to-peer price discovery and liquidity sourcing technology for asset managers, today announced the appointment of John Coules to the Appital business development team. A former HSBC high tough sales trader, John Coules joins Appital at a time when the business is experiencing significant growth, reaching $4.0bn of buyside liquidity since the launch of Appital Insights™ in September 2023.

John Coules has over 30 years of experience in client-facing sales trading, equities and building relationships with a wide range of institutional investors, predominantly in the UK and Europe. He brings a deep understanding of how equity markets operate, having served as pan-European equities sales trader at HSBC for the last 17 years and at Lehman Brothers for 13 years before that. At Appital, John will be supporting the team with building and deepening buyside relationships in the UK, Europe and beyond.

Appital allows the buyside community to gain greater exposure to deal flow and execution opportunities they have not been able to access before and interact with like-minded institutions in the liquidity discovery and price formation process. Appital Insights™ allows buyside institutions to assess the viability of executing larger ADV orders without alerting the market and empowers traders and PMs to gain exposure to liquidity events in relevant equities that meet their minimum ADV or pricing thresholds.

Brian Guckian, Chief Business Development Officer at Appital, said: “I am delighted to welcome John to the Appital team at such an exciting time for the business. Since we launched Appital Insights™ in Q4 2023, Appital has gone from strength to strength. More than 40 asset managers with more than $15trn AUM are now signed up, with 60+ more in the onboarding stage, managing an additional $30trn AUM. John’s experience will be invaluable as we continue our global expansion.”

John Coules, Business Development, Appital, added: “I am very excited to join Appital. Having worked in sales trading for more than three decades I have seen first-hand how the industry has changed. Today, more than ever, access to hard-to-find liquidity in a market for size, without the risk of information leakage, is a significant challenge. Appital’s peer-to-peer price discovery and liquidity-sourcing technology is truly unique and redefines how buyside firms engage to unlock latent liquidity. I look forward to working with the Appital team to support their international growth ambitions.”

ENDS

About Appital

Appital, the equity markets technology solution, unlocks latent liquidity and provides enhanced bookbuilding capabilities to institutional investors.

Appital allows the buyside community to gain greater exposure to deal flow and execution opportunities they have not been able to access before and interact with like-minded institutions in the liquidity discovery and price formation process. Asset Managers are able to proactively source cross-border liquidity or interact with natural liquidity that is relevant to them, ranging from large cap equities to highly illiquid, small and mid-cap stocks.

The Appital platform efficiently drives a bookbuilding process, providing institutional investors with opportunities to execute large volumes, often in excess of multiple days of ADV, with minimal market impact or risk of price erosion.

Appital Insights™ allows buyside institutions to gain feedback on the likelihood to launch a successful bookbuild, without alerting anyone within the market or risking price erosion, as well as allowing traders and PMs to gain passive exposure in equities they care about when considering minimum ADV ambitions and/or pricing thresholds.

Appital’s deal distribution methodology is highly efficient, unbiased and unconflicted, delivering a fair outcome for all market participants. Members of Appital’s buyside community have access to real-time visibility, full transparency and maximum control over the bookbuilding and deal distribution process.

The Appital platform is easy to access, embedded and integrated with leading EMS providers, and executing brokers Instinet and Bernstein. Deals are executed through the Turquoise MTF, via a single point of access and with seamless straight-through processing to over 20 settlement venues. For more information please visit our website and follow us on Twitter @AppitalHQ and LinkedIn.